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e-Relationships for e-Readiness: culture and corruption in international e-B2B
McCallum School of Business, Bentley College, Waltham, MA.
Simon Fraser University, Vancouver.
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2008 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 37, no 1, 83-91 p.Article in journal (Refereed) Published
Abstract [en]

The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.

Place, publisher, year, edition, pages
2008. Vol. 37, no 1, 83-91 p.
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-11941DOI: 10.1016/j.indmarman.2007.06.014Local ID: afc18f00-cf0b-11dc-9ad7-000ea68e967bOAI: diva2:984891
Validerad; 2008; 20080130 (keni)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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Pitt, LeylandBerthon, Jean-Paul
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