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It's all about trust and loyalty: partner selection mechanisms in tourism networks
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
Kennesaw State University, Georgia.
2007 (English)In: World Journal of Tourism Small Business Management, ISSN 1991-1394, Vol. 1, no 2, 12-18 p.Article in journal (Refereed) Published
Abstract [en]

Does expected partner or task related criteria affect how trust and loyalty is developed between tourism firms? This paper poses a model developed on the assumption that well defined partner and task related partner expectations and experienced trust build loyalty between tourism firms. The model provides a more precise assessment for scholars that believe trust is related to the risk associated with personal relationships between two or more firms, and that risk depends on expectations derived from personal relationships. The model also integrates the role of experienced trust in transforming different partner selection criteria into loyalty. The contribution of the model is that it provides insights into cooperative relationships by examining the role of trust between small tourism firms when cooperation is being established. Data from a sample of 99 tourism firms in the Northern U.S. is used to test the model. The findings provide implications for tourism scholars and policymakers interested in developing managerial strategies based on personal relationships.

Place, publisher, year, edition, pages
2007. Vol. 1, no 2, 12-18 p.
Research subject
Entrepreneurship and Innovation
URN: urn:nbn:se:ltu:diva-8892Local ID: 7714e190-9813-11dc-8ccb-000ea68e967bOAI: diva2:981830
Godkänd; 2007; 20071121 (ysko)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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