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Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
University of Cyprus.
University of Leeds.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2010 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 26, no 13-14, 1319-1344 25 p.Article in journal (Refereed) Published
Abstract [en]

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens.

Place, publisher, year, edition, pages
2010. Vol. 26, no 13-14, 1319-1344 25 p.
Keyword [en]
Marketing, Environmental marketing, Business / Economics - Business studies
Keyword [sv]
Marknadsföring, Ekonomi - Företagsekonomi
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-7695DOI: 10.1080/0267257X.2010.523710Local ID: 61a9abf0-02c4-11e0-803d-000ea68e967bOAI: diva2:980585
Validerad; 2010; 20101208 (ysko)Available from: 2016-09-29 Created: 2016-09-29Bibliographically approved

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Kvasova, Olga
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