A proposal framework for investigating website success in the context of e-banking: an analytic network process approach
2009 (English)In: MASAUM Journal of Computing, ISSN 2076-0833, Vol. 1, no 2, 304-308 p.Article in journal (Refereed) Published
This study proposes a framework to investigate website success factors, and their relative importance in selecting the most preferred e-banking website. For one thing, Updated Delone and Mclean IS success model is chosen to extract significant website success factors in the context of e-banking in Iran. Secondly, Updated Delone and McLean IS success model is extended through applying an analytic network process (ANP) approach in order to investigate the relative importance of each factor and to rank alternative websites. Since this study is an ongoing research the proposed research framework will be test and measured in further researches in future. Besides the academic contribution to the field of e-commerce, the research output arising from the proposed website success model via subsequent empirical studies will be able to provide practical and applicable suggestions on the e-commerce website to banks in Iran and across the globe.
Place, publisher, year, edition, pages
2009. Vol. 1, no 2, 304-308 p.
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-3164Local ID: 0f3895a0-df5e-11de-bae5-000ea68e967bOAI: oai:DiVA.org:ltu-3164DiVA: diva2:976020
Godkänd; 2009; 20091202 (ysko)2016-09-292016-09-29Bibliographically approved