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Lean Startup, en svensk flerfallsstudie: Effekter från implementering av Lean Startup teori och konsekvenser för beslutsfattande
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Lean Startup, a Swedish multiple case study (English)
Abstract [sv]

Lean Startup Teori (LST) har kommit att växa i popularitet inom entreprenörskap världen över. LST är en teori som för startup- företag skall minska kostnader och tid samt för entreprenörer skapa en arbetsprocess som underlättar beslutsfattande. I denna studie har länkar mellan problematik inom beslutsfattande (overconfidence, prospektteori, gloriaeffekten samt escalation of commitment) och LST undersökts genom semistrukturerade intervjuer med entreprenörer i Sverige. Vidare har generella lärdomar från de olika fallen  undersökts för att belysa fördelar och svagheter inom LST. Då pionjärer inom LST hävdat att teorin lämpar sig inom alla  sektorer och branscher har även detta  påstående granskats. Studien fann att LST- processer motverkar de negativa effekterna associerade med overconfidence och  gloriaeffekten men kan inte hantera de  problem som introduceras i samband med prospektteori samt escalation of commitment. Vidare når studien slutsatsen att LST kräver en fit med varje enskilt startup - företag och fungerar bäst inom branscher och industrier som har låga inträdesbarriärer form av kapitalkrav.

Abstract [en]

Lean Startup theory (LST) has been growing in popularity in entrepreneurship worldwide. LST is a theory for startup companies to reduce costs and time, and for entrepreneurs to create a process that eases decision-making. In this study, links betweenproblems of decision making (overconfidence, prospect theory, the halo effect and escalation of commitment) and LST has been examined through semi-structured interviews with  entrepreneurs in Sweden. Furthermore, general lessons from the cases has been studied to illustrate advantages and  weaknesses of LST. As pioneers of LST argue that the theory is suitable for all  sectors and industries, this claim has also been examined. The study found that LST processes counteract the negative effects associated with overconfidence and the halo effect, but cannot handle the problems that areintroduced in conjunction with the  prospect theory and escalation of  commitment. Furthermore, the study reaches the conclusion that LST requires a fit with each startup company, and functions best in sectors and industries where the entry barrier of capital requirement is low.

Place, publisher, year, edition, pages
2016. , 75 p.
Keyword [en]
Lean Startup, Entrepreneurship, Decision Making, Escalation of Commitment, Startup, Overconfidence, Halo Effect, Prospect Theory
Keyword [sv]
Lean Startup, Entreprenörskap, Beslutsfattande, Escalation of Commitment, Startup, Overconfidence, Gloriaeffekt, Prospektteori.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-131565ISRN: LIU-IEI-FIL-A--16/02252--SEOAI: oai:DiVA.org:liu-131565DiVA: diva2:974536
Subject / course
Master Thesis in Business and Economics Programme (Business Administration)
Supervisors
Examiners
Available from: 2016-10-10 Created: 2016-09-26 Last updated: 2016-10-10Bibliographically approved

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CiteExportLink to record
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Citation style
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