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Utformningstypens inverkan på reaktionen av politiska inlägg: En studie av politisk kommunikation på Facebook
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The politicians have entered a new platform with the potential to democratization and to exchange ideas. Therefore, we want to look into what new conditions social media creates for politicians. Through strategic political communication the goal-oriented two-way communication is depicted as it is crucial for relations to establish, build up, maintain and to be affected.


One aspect of this is about the creation of messages and the visual communication affecting the meaning of the content. In our study, these theories have become the foundation in the research, and of the tools used when developing messages for social networks. We have looked deeper into Facebook as a social media and political parties on this platform. We focused on and observed their different ways of developing messages in their Facebook feed and the reactions they generated. We found tendencies saying that pictures and videos have a great effect on a engagement generated in the posts. This proves that visual communication is a crucial tool for political strategic communications within the networks of social media.

Place, publisher, year, edition, pages
Keyword [en]
Social media, Social network, Political strategic communication, Visual communication, Facebook, Swedish political parties
National Category
URN: urn:nbn:se:lnu:diva-56577OAI: diva2:971893
Subject / course
Media and Communications Science
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Available from: 2016-09-20 Created: 2016-09-19 Last updated: 2016-09-20Bibliographically approved

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