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Veganmyter: En brochyr i samarbete med Djurens Rätt
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis [Artistic work]
Abstract [en]

In this project I have looked into visual communication and how it can be used to raise awareness about sustainability. I have cooperated with the Swedish animal rights organization Djurens Rätt to develop a brochure that reveals the myths about veganism, and in a fun way informs the reader of something that is not fun. The brochure is pocket sized, but can be unfolded into a poster to put on the wall as informative decoration. This will encourage people to use it longer than just as a regular brochure. The report covers the environmental and health effects of consuming animal products and describes the working process of the project.

 

Key words: Veganism, sustainability, visual communication, brochure, Djurens Rätt

Abstract [sv]

Detta projekt handlar om visuell kommunikation och hur det kan användas för att öka medvetenheten om hållbarhet. Jag har i samarbete med organisationen Djurens Rätt tagit fram en broschyr som rätar ut myter om veganism, och på ett skämtsamt sätt belyser något som inte är ett skämt. Broschyren är till för att kunna ha med sig i fickan, men kan även vecklas ut till en affisch som sätts upp på väggen i form av informativ dekoration, och används därför längre än en vanlig broschyr. Rapporten behandlar animaliers effekter på miljön, vår hälsa och arbetsprocessen kring broschyren.

 

Ledord: Veganism, hållbarhet, visuell kommunikation, broschyr, Djurens Rätt

Place, publisher, year, edition, pages
2016. , 32 p.
Keyword [sv]
vegan, djurens rätt, grafisk design
National Category
Design
Identifiers
URN: urn:nbn:se:lnu:diva-56481OAI: oai:DiVA.org:lnu-56481DiVA: diva2:968821
External cooperation
Djurens Rätt
Subject / course
Design
Educational program
Design Programme - specialization Sustainability, 180 credits
Presentation
(Swedish)
Supervisors
Examiners
Available from: 2016-09-19 Created: 2016-09-12 Last updated: 2016-09-19Bibliographically approved

Open Access in DiVA

fulltext(3638 kB)6 downloads
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Type fulltextMimetype application/pdf

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Hulu, Elsa
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