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Relationsmarknadsföring: En studie om bankernas kundrelationer och hur digitaliseringen har påverkat kundernas lojalitet och förtroende
Linnaeus University, School of Business and Economics, Department of Marketing. 890207-2928.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 75 p.
Keyword [sv]
Banker, digitalisering, förtroende, kundrelationer, lojalitet.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-56433OAI: oai:DiVA.org:lnu-56433DiVA: diva2:963072
Subject / course
Business Administration - Other
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2016-09-09 Created: 2016-09-07 Last updated: 2016-09-09Bibliographically approved

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Relationsmarknadsföring(775 kB)6 downloads
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Type fulltextMimetype application/pdf

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Blasiusson, ThereseNyquist, Frida
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