The purpose of this thesis is to provide information and a deeper understanding of
how the Russian cultural phenomenon blat affects the possibility for Swedish
companies to conduct business in the Russian market. In order to conduct this
research, relevant aspects of the phenomenon has been demonstrated, identified
and analysed in relation to culture, networks and internationalization. This thesis
follows a deductive approach, as the research topic is considered rather
unexplored. In an attempt to acquire deeper information, a qualitative research
method provides deeper understanding how the topic affects Swedish companies.
The literature review chapter forms the base of this thesis as it includes theories
related to culture, networks, the cultural phenomenon of blat and
internationalization. Theories have formed the conceptual framework in an effort
to demonstrate connections between theories. The empirical findings have been
collected in order to analyse the data in relation to the theories, where the empirics
drive from multiple case studies upon Swedish companies.
The analysis chapter is structured in accordance with the conceptual framework,
where a discussion of the differences and dissimilarities between theories and
empirical findings are included. In the following chapter, the conclusion
constitutes from theory, empirical findings and analysed data. Moreover, the final
chapter consist of implications, recommendations, limitations and suggestions for
further research. The main theoretical implications, engage in fill the research gap
and addresses blat in an international situation connected to social networks and
culture. The main practical implications indicate that the cultural phenomenon
blat is not a necessity for Swedish companies when internationalizing to the
Russian market although it may facilitate the process. It becomes more important
to understand blat as companies increase their market commitment.
2016. , 64 p.