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One hand washes the other: A multiple Case Study about the mystery of blat and how it influences Swedish companies in Russia.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to provide information and a deeper understanding of

how the Russian cultural phenomenon blat affects the possibility for Swedish

companies to conduct business in the Russian market. In order to conduct this

research, relevant aspects of the phenomenon has been demonstrated, identified

and analysed in relation to culture, networks and internationalization. This thesis

follows a deductive approach, as the research topic is considered rather

unexplored. In an attempt to acquire deeper information, a qualitative research

method provides deeper understanding how the topic affects Swedish companies.

The literature review chapter forms the base of this thesis as it includes theories

related to culture, networks, the cultural phenomenon of blat and

internationalization. Theories have formed the conceptual framework in an effort

to demonstrate connections between theories. The empirical findings have been

collected in order to analyse the data in relation to the theories, where the empirics

drive from multiple case studies upon Swedish companies.

The analysis chapter is structured in accordance with the conceptual framework,

where a discussion of the differences and dissimilarities between theories and

empirical findings are included. In the following chapter, the conclusion

constitutes from theory, empirical findings and analysed data. Moreover, the final

chapter consist of implications, recommendations, limitations and suggestions for

further research. The main theoretical implications, engage in fill the research gap

and addresses blat in an international situation connected to social networks and

culture. The main practical implications indicate that the cultural phenomenon

blat is not a necessity for Swedish companies when internationalizing to the

Russian market although it may facilitate the process. It becomes more important

to understand blat as companies increase their market commitment.

Place, publisher, year, edition, pages
2016. , 64 p.
Keyword [en]
Blat; Russia; Sweden; culture; social networks; national culture;
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-56430OAI: oai:DiVA.org:lnu-56430DiVA: diva2:963051
Subject / course
Business Administration - Other
Supervisors
Examiners
Available from: 2016-09-09 Created: 2016-09-07 Last updated: 2016-09-09Bibliographically approved

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