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Coaching - en modefluga eller här för att stanna?
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
Coaching – a short-lived fashion or here to stay? (English)
Abstract [en]

Background/Introduction:  Coaching is a concept that has existed since the 16th century but recently seems to be in every context. There are life coaches, work coaches, sports coaches and coaching in companies. Suddenly coaching seems to be everywhere. Despite that, there is not many empirical studies about coaching. At the same time there is a discussion going on about wheater coaching could be seen as a short-lived fashion or not.

Purpose: Develop an understanding of coaching by showing how coaching can end up in and how it can be expressed in organizations. 

Research questions: How has coaching ended up in the cases in the study? How has coaching been expressed in the cases in the study?

Method: We have made a qualitative study with an abductive approach. First we have collected empirical material through semi-structured interviews without a theoretical basis. Then we analyzed and interpreted the empiricals using institutional theory. 

Conclusion: The study shows that coaching has spread through leadership educations, sport coach educations, university studies, own interest, lectures, books, and role models. The coaching then been expressed through communication, questions, goals and planning, support and feedback. The characteristics of coaching, the way it is spreads and the way it has come to the companies are in line with how fashion works according to the theory. The organisations also handle coaching in the exact same way as they are handling fashion. With these facts we claim that one could say that coaching is fashion today.

Abstract [sv]

Bakgrund/inledning: Coaching är ett begrepp som funnits sedan 1500-talet men som på senare tid verkar finnas överallt. Det finns livscoacher, jobbcoacher, idrottscoacher och coaching i företag. Det verkar vara något som plötsligt finns i alla sammanhang. Trots det finns det få empiriska studier om coaching. Samtidigt pågår en diskussion kring huruvida coaching kan ses som ett mode eller inte. 

Syfte: Utveckla förståelsen för coaching genom att visa på hur coaching kan komma till och ta sig i uttryck i organisationer

Frågor: Hur har coaching kommit till fallen i studien?  Hur har coaching tagit sig i uttryck i fallen i studien? 

Metod: Vi har gjort en kvalitativ studie med med ett abduktivt tillvägagångssätt. Vi har först samlat in empiriskt material via semi-strukturerade intervjuer utan en teoretisk utgångspunkt för att sedan analysera och tolka det empiriska materialet med hjälp av institutionell teori.

Slutsats: Studien visar att coaching har spridit sig via ledarskapsutbildningar, idrottscoachutbildning, universitetsstudier, eget intresse, föreläsningar, böcker, och förebilder. Coachingen har sedan tagit sig i uttryck genom kommunikation, frågeställningar, mål och planering, stöttning och feedback. Cochingens egenskaper, sätt att sprida sig på och komma till företaget stämmer överens med hur ett mode fungerar. Organisationerna hanterar dessutom coaching precis som de hanterar moden vilket gör att vi menar att vi kan säga att coaching ses som ett mode idag.

Place, publisher, year, edition, pages
2016. , 83 p.
Keyword [en]
coaching, institutional theory, management fashion
Keyword [sv]
coaching, managementmode, institutionell teori
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-56407OAI: diva2:959340
Subject / course
Business Administration - Organization Leadership
Educational program
Business Administration and Economics Programme, 240 credits
Available from: 2016-09-07 Created: 2016-09-07 Last updated: 2016-09-07Bibliographically approved

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