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The Barriers and Drivers in Reducing Food Waste within Grocery Stores: A case study
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to describe perceived barriers and drivers and analyze its impact on the implementation of strategies among food retailers in order to reduce food waste. On supply chain, food retailers are in the powerful position, communicating both consumers and suppliers. Existing literatures and our findings show that food retailers engage mostly in strategies to prevent and re-use food waste. The methodology used in this thesis is qualitative research through single case study design in order to gain valuable insights from food retailers and develop the existing theories. The empirical date is collected through semi-structured interviews with a store manager, the head of logistics and a project manager and environmental ambassador, Karin Bildsten. The findings had formed several learning points. First, in this case the major barrier is lack of resources in financial and knowledge terms in order to implement strategies. Second, consumers have a strong impact on the implementation of strategies, playing both as drivers and barriers. Lastly, environmental consideration of employees is a strong driver as well as positive response from society toward implementing different strategies. This research intended to give inspiration to other researchers into this new field of research. The authors concluded with practical recommendations to food retailers as well as some advices to different stakeholders.

Place, publisher, year, edition, pages
2016. , 54 p.
Keyword [en]
Food waste, sustainability, barriers, drivers, retailing stores / food retailers, prevention, re-use, waste management
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-56344OAI: diva2:957684
Subject / course
Business Administration - Marketing
Available from: 2016-09-05 Created: 2016-09-03 Last updated: 2016-09-05Bibliographically approved

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Srey, ChanritaOtonari, NaokoEL KHOUYA ALI, Adam
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