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A study on BRAC Microfinance Products for rural consumers using Service Gap Model
American International University – Bangladesh (AIUB). (Sustainable Business Relations)ORCID iD: 0000-0001-5257-7459
American International University – Bangladesh (AIUB).
American International University – Bangladesh (AIUB).
2014 (English)In: International Journal of Business & Management (Toronto), ISSN 2292-874X, Vol. 1, no 1, 9-19 p.Article in journal (Refereed) Published
Abstract [en]

All Organization needs to design their product and services according to the demand of its customers in order to be successful. If there is any package or service strategy which is right from the viewpoint of the company but is not attractive to the customers, company can face huge loss and the goodwill of the company can be hampered. The study focuses on the microfinance programs offered by BRAC and evaluates the situation from the perspective of the consumers by using the GAP Model.

Place, publisher, year, edition, pages
Athena Publisher , 2014. Vol. 1, no 1, 9-19 p.
National Category
Economics and Business
URN: urn:nbn:se:hig:diva-22321OAI: diva2:956364
Available from: 2016-08-30 Created: 2016-08-30 Last updated: 2016-09-05Bibliographically approved

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Chowdhury, Ehsanul
Economics and Business

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