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Att skapa innehåll som engagerar användare på Facebook och Instagram
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna rapport redogör vi för hur det kan gå till när man planerar, producerar och publicerar innehåll för sociala medier åt ett bolag i byggbranschen. Bolaget, som vi valt att kalla Bygg AB, överlät sina sociala mediekonton till oss under fem veckor med önskan om ökat engagemang på plattformarna. Denna rapport beskriver tillvägagångssättet för att uppfylla deras önskemål och presenterar även de resultat som framkommit. Projektets process bestod av fem centrala moment – workshop, framtagande av strategi, framtagande av schema, producering av innehåll och publicering. Vårt resultat visar att engagemanget på Bygg AB:s Facebook- och Instagramkonto ökade under projektets fem veckor.

Abstract [en]

In this report we describe how planning, producing and publishing contents for social media can be made for a company in the construction business. The company, which we have chosen to call Build AB, assigned their social media accounts to us during five weeks with the desire for increased involvement on the platforms. This report describes the line of action to meet their desire and also presents the results that have been achieved. The process of the project consisted of five key elements – workshop, developing a strategy, developing a schedule, producing the content and publishing. Our result shows that the involvement on Build AB’s Facebook page and Instagram page increased during the five weeks of the project.

Place, publisher, year, edition, pages
2016. , 38 p.
Keyword [en]
Facebook, Instagram, social media strategy, user engagement, content
Keyword [sv]
Facebook, Instagram, sociala medier-strategi, användarengagemang, innehåll
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-30802OAI: oai:DiVA.org:sh-30802DiVA: diva2:956319
Subject / course
Media Technology
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2016-08-31 Created: 2016-08-29 Last updated: 2016-08-31Bibliographically approved

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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