Change search
ReferencesLink to record
Permanent link

Direct link
Persuasive design i praktiken: Hur fyra SNS tillåter, motiverar samt triggar användare att nå målbeteenden
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Persuasive design in practice : How four SNS allows, motivates and trigger users to perform target behaviors (English)
Abstract [en]

Social networking sites and their functions are in constant change and with every new innovation different user behaviors are encouraged or prevented. Persuasive design is one way of designing a system to encourage a certain behavior. In this study we conducted four surveys of Sweden’s four most popular Social networking sites and how they are used. We followed up with ten interviews to gain understanding of why the users use these sites in a certain way. We identified four different target behaviors on Facebook, Instagram, Twitter and LinkedIn with help from the results we gathered from our surveys and our interviews. We then used a behavior model for persuasive design (FBM) to identify the different factors of the model in Facebook, Instagram, Twitter and LinkedIn’s design. The three factors of the behavior model are: motivation, ability and triggers. To gain further understanding of how Facebook, Instagram, Twitter and LinkedIn motivates, allows and triggers users to perform target behaviors we analyzed our findings using theories from research already done on persuasive design. We found that persuasive design was a powerful tool when it comes to making users perform a certain target behavior. Where the target behavior was not being performed we identified where the design did not correspond with the behavior model. Our goal was to expand on the behavior model by providing it with real world examples. By doing so we hope to help designers gain further understanding about how persuasive design works and how to put it into practice. 

Place, publisher, year, edition, pages
2015. , 79 p.
Keyword [en]
SNS, Persuasive design, Facebook, Instagram, Twitter, LinkedIn, Target behavior, Motivation, Ability, Trigger, Fogg behavior model.
Keyword [sv]
SNS, Persuasive design, Facebook, Instagram, Twitter, LinkedIn, Målbeteende, Motivation, Förmåga, Trigger, Foggs beteendemodell.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-30742OAI: oai:DiVA.org:sh-30742DiVA: diva2:953760
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2016-08-25 Created: 2016-08-18 Last updated: 2016-08-25Bibliographically approved

Open Access in DiVA

fulltext(1741 kB)3 downloads
File information
File name FULLTEXT01.pdfFile size 1741 kBChecksum SHA-512
1f2e019ec39af7af4ef5958b29863bae1c811beedc5a5c600ad00741d2a1058e6a7e081de34e552d1da331e277015dce1e0fae9f18f4e538589a9ad9e00489b9
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 3 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 13 hits
ReferencesLink to record
Permanent link

Direct link