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Social media marketing strategies forweb startups
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing strategies are scattered in terms of context and content and it is difficult for startups to find out the one that can help them with their newly started venture, especially in their early stage. So the purpose of this thesis to go through all available social media strategies in literature and device a common framework that can help and guide startups to adopt social media marketing.

Place, publisher, year, edition, pages
2016. , p. 45
Series
MMK 2016:74, ISSN 2016:74 ; 2016:74
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-190837ISRN: 2016:74OAI: oai:DiVA.org:kth-190837DiVA, id: diva2:953127
Educational program
Master of Science - Entrepreneurship and Innovation Management
Presentation
2016-05-25, Stockholm, 17:23 (English)
Supervisors
Examiners
Available from: 2017-03-23 Created: 2016-08-16 Last updated: 2017-03-23Bibliographically approved

Open Access in DiVA

fulltext(517 kB)695 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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