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Media och det manliga identitetsskapandet: En kvalitativ studie om hur unga studerande män anser att medieinnehåll påverkar deras identitet
Halmstad University, School of Health and Welfare.
Halmstad University, School of Health and Welfare.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay examines how young male students get affected by media and how it influences their identity in everyday life. Our theoretical framework is based on masculinity, hegemonic masculinity, parasocial interaction and identification theory. Methods used are qualitative interviews with young men between 20-25 years old. We keep in mind that we have preconceptions of how media affects the male identity and that it affects the results of the study. The essay shows that there are different suggestions of how a man should be and behave according to media image. However, the male images that are seen are all variations of the traditional production of man, but there are also new available ideal images. The result shows that young male students get affected by media messages in forms of identification with popular media-characters, body-ideal, success, responsibility and initiative taking andthat media content perhaps contribute to both positive but particularly negative consequencesfor men's identity.

Place, publisher, year, edition, pages
2016. , 44 p.
Keyword [en]
Media, Male identity, Masculinity, Consequences, Hegemonic masculinity
National Category
Social Sciences
URN: urn:nbn:se:hh:diva-31782OAI: diva2:952990
Subject / course
Available from: 2016-08-24 Created: 2016-08-16 Last updated: 2016-08-24Bibliographically approved

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