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Miljömärkning på livsmedel: Konsumenters kunskap och preferenser
Linnaeus University, Faculty of Health and Life Sciences, Department of Biology and Environmental Science.
2016 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The society today is a very environmentally conscious society, at least that´s what it seems like. In this study, which is a combined literature review and survey, focus was at whether people have confidence in eco-labels, if they know what it stands for, how many people bought them and what labels they bought. The environmental labels that were addressed are the Coop Änglamark, EU-Ecologist, KRAV, ICA's I Love eco, MSC, Rainforest Alliance certification and Svenskt Sigill.

With several previous studies and statistics, as well as an investigation. The conclusion is that people of Lidköping vicinity are not environmentally conscious. Most people bought eco labels because it accounts for a good thing. Even though they did not know exactly what the various labels stand for and that they create confusion. For men, the price was important. There was a connection between knowledge and purchase among women in these marks. Brands that were bought the most were ICA's I love eco and KRAV, least bought were the EU-Ecologist. ICA was the most common store, while Lidl was the least common among these people.

Abstract [sv]

Samhället idag är ett väldigt miljömedvetet samhälle, åtminstone kan det verka så! I denna undersökning som är en kombinerad litteraturstudie och enkätundersökning, har fokus varit på om människor köpt miljömärkt, om de visste vad de står för samt vilka märkningar de köper. De miljömärkningar som togs upp var Coop Änglamark, EU-ekologisk, KRAV, ICA:s I Love Eco, MSC, Rainforest Alliance certifiering och Svenskt Sigill.

Med flera tidigare studier och statistik, samt en egen undersökning så kan det dras slutsatsen att människor i Lidköping med omnejd inte är så miljömedvetna. De flesta köpte miljömärkningar för att de står för en bra sak, trots att de inte visste exakt vad de olika märkningarna står för samt att de skapade förvirring. Hos männen var det viktigaste dock priset. Det fanns ett samband mellan kunskap och köp hos kvinnor när det gäller dessa märkningar. De flesta märken som oftast köptes var ICA:s I love Eco och KRAV och minst köpt var EU-Ekologiska. Affärerna de handlar mest på var ICA och minst på Lidl.

Place, publisher, year, edition, pages
2016. , 22 p.
Keyword [sv]
Miljömärkningar, Konsumentval, Konsumenternas kunskap om miljömärkningar
National Category
Environmental Sciences
URN: urn:nbn:se:lnu:diva-55386OAI: diva2:952491
Subject / course
Environmental Science
Educational program
Environmental Analysis Programme, 180 credits
Available from: 2016-08-26 Created: 2016-08-14 Last updated: 2016-08-26Bibliographically approved

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