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Att attraheras, motiveras och välja att stanna kvar: En kvalitativ studie inom hemtjänsten
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To attract, motivate and choose to stay : A qualitative study in home care services (English)
Abstract [sv]

Syftet med denna studie var att undersöka hur medarbetare inom hemtjänsten i en Mellansvensk kommun i Sverige attraherades till en arbetsplats, vad som motiverade dem i arbetet samt vad som motiverade dem till att stanna kvar på arbetsplatsen. Ett ytterligare syfte var att kunna belysa medarbetarnas upplevelser kring detta i förhållande till hur de olika aktörerna inom hemtjänsten arbetade med att attrahera, motivera och behålla sin personal. Nio semi-strukturerade interjuver genomfördes med hemtjänstpersonal från fem aktörer. Materialet analyserades med hjälp av en induktiv tematisk analys. Ur analysen framkom fyra temaområden: Kundens betydelse, En känsla av trygghet, Det goda ledarskapet samt Att bli uppskattad. I studien framkom att den viktigaste faktorn för att attraheras till en arbetsgivare var arbetsgivarens goda rykte. Den viktigaste faktorn för vad som motiverade deltagarna i arbetet var kundkontakten och de viktigaste faktorerna till varför deltagarna stannade kvar var arbetsgivarens bemötande och erbjudandet om en tillsvidareanställning.

Abstract [en]

The aim of this study was to investigate how employees in home care services in a municipality in central Sweden was attracted to a workplace, what motivated them to work, and what motivated them to remain in the workplace. A further aim was to highlight the employees' experiences of this in relation to how the various companies in home care worked to attract, motivate and retain their staff. Nine semi-structured interviews were conducted with home care staff from five companies. Data was analyzed by an inductive thematic analysis. The analysis revealed four thematic areas: Customer significance, A sense of security, Good leadership, and To be appreciated. The study revealed that the most important factor to be attracted to an employer where the employer's reputation. The most important factor for what motivated the participants at work was customer relationship and the main factors why participants chose to remain was the employer's treatment and a permanent employment.

Place, publisher, year, edition, pages
2016. , 27 p.
Keyword [en]
work motivation, employer branding, self-determination theory, SDT, home care
Keyword [sv]
arbetsmotivation, employer brand, self-determination theory, SDT, hemtjänst
National Category
Psychology Work Sciences
Identifiers
URN: urn:nbn:se:hig:diva-22189OAI: oai:DiVA.org:hig-22189DiVA: diva2:951070
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2016-08-16 Created: 2016-08-05 Last updated: 2016-08-16Bibliographically approved

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