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Attitude towards Instagram micro-celebrities and their influence on consumers'purchasing decisions
Jönköping University, Jönköping International Business School.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-31144ISRN: JU-IHH-FÖA-2-20160299OAI: oai:DiVA.org:hj-31144DiVA: diva2:950526
Available from: 2016-08-09 Created: 2016-08-01 Last updated: 2016-08-09Bibliographically approved

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fulltext(886 kB)42 downloads
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File name FULLTEXT01.pdfFile size 886 kBChecksum SHA-512
7cbd85ff5c4e9667e4569d67f09ad6266d2c0a91eb085c898826c19ac746b1946f9cbf2fd37580baaa6d7feac5f3cc8b40d592f6062b6e59a7f7cee7a94177dd
Type fulltextMimetype application/pdf

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Jönköping International Business School
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