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Ledarskapsmetoder och motivationsfaktorer: för volontärledare i festivalbranschen
University of Borås, Faculty of Textiles, Engineering and Business.
University of Borås, Faculty of Textiles, Engineering and Business.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Leadership methods – for volunteer leaders in the festival industry (English)
Abstract [sv]

Vi har i denna uppsats undersökt och diskuterat olika teorier kring volontärledarskap och hurledare når framgång med volontärer inom festivalbranschen. Genom detta har vi samlat endjupare förståelse kring hur ledare inom festivalbranschen i fråga om att motivera volontärer.Syftet med studien var att undersöka samt få en djupare förståelse kring ledarskap inomfestivalbranschen, hur de gör i fråga om att motivera volontärerna. Vi ville även få fram vilketslags ledarskap som tillämpas. För att nå vårt syfte, granskade vi dessa problem kvalitativtgenom semistrukturerade intervjuer. Det genomfördes sammanlagt fjorton intervjuer, varavåtta med volontärer och sex med volontärsledare, där alla respondenter som intervjuades varinom kultur- och musikfestivaler.I den teoretiska referensramen använde vi teorier om ledarskap: transaktionell, transformativ,karismatisk och McGregors teorier om X och Y. Vi använde även motivationsteoriernaMcClellands behovsteori samt Maslows behovshierarki. Dessa teorier tillsammans medinsamlingen av empirin utgjorde grunden för tolkning av slutsatsen.Studien resulterade i att vi funnit faktorer som motiverar festivalvolontärer: känna socialainteraktioner, personlig utveckling, att fylla sitt CV eller arbetslivserfarenhet samt att skapaett kontaktnät. En idealisk ledare bör vara engagerad, lyhörd, ha en stor tillit för volontärernaoch ge möjlighet till dem att utforma och framställa sina arbetsuppgifter men samtidigt ha enbestämd karaktär för att undvika en alltför slapp arbetsmiljö.

Abstract [en]

We have in this thesis investigated and discussed various theories of volunteer leadership andhow leaders succeed with volunteers in the festival industry. Through this, we have gathered adeeper understanding of how leaders in the festival industry are motivating volunteers. Thepurpose of the study was to investigate and gain a deeper understanding of leadership in thefestival industry and how volunteers are being motivated. We also wanted to research the kindof leadership that is applied and how effective it is. To achieve our ambition, we examinedthese problems in a qualitative method through semi-structured interviews. An amount of totalsixteen interviews, eight of the volunteers and six of volunteer leaders, were carried out,where all respondents interviewed were within cultural and music festivals.In the theoretical framework, we used theories of leadership: transactional, transformative,charismatic and McGregor's theories of X and Y. We also used the motivation theories ofMcClelland's theory of needs and Maslow's hierarchy of needs. These theories along with thecollection of empirical data were the basis for the interpretation of the conclusion.The conclusion of the study resulted in the finding of factors that motivate festival volunteers:to feel social interactions, personal development, to fill their resume or work experience andalso to create a network of contacts. An ideal leader should be committed, responsive, havegreat trust to the volunteers and allow them to shape and produce their job assignments but atthe same time have a determined character to avoid an overly casual work environment.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Volunteers, Festival, Motivation, Leadership, Motivation factors
Keyword [sv]
Volontärer, Motivation, Ledarskap, Festival, Motivationsfaktorer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hb:diva-10425OAI: oai:DiVA.org:hb-10425DiVA: diva2:949720
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2016-08-02 Created: 2016-07-22 Last updated: 2016-08-02Bibliographically approved

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Citation style
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