Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
No trust, no us: a study on interpersonal trust in collaborative lifestyles from a gender perspective
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A highly debated subject today is the high level of consumption, how to reduce it and how to start consuming more sustainably. One consequence is an economy based on sharing, or so-called collaborative consumption, which has become exceedingly popular. Grounded on the controversial topic of sustainability, it enables individuals to find alternative ways to consume, namely collaborative lifestyles.

The purpose of this study is to explore how interpersonal trust affects engagement in collaborative lifestyles from a gender perspective. Different types of trust, interpersonal trust and online trust, as well as aspects of trust, risk and expectation, have been scrutinized. Empirical data was collected through a qualitative method using online focus groups.

The findings show that different kinds of trust affect engagement in collaborative lifestyles. Although no generalization could be made between gender, an indication of gender differences was found in risk taking when engaging in collaborative lifestyle-services. Although interpersonal trust was not the most apparent factor, online trust was found to be of importance for the participants in general. In addition, we saw an indication of younger generations relying more on online trust than interpersonal trust.

This study contributes with a greater understanding of consumer behavior in relation to collaborative lifestyles. This can in turn provide companies in the industry with knowledge about their consumers and therefore advantages in market positioning. 

Place, publisher, year, edition, pages
2016. , 48 p.
Keyword [en]
collaborative consumption, collaborative lifestyles, trust, interpersonal trust, gender
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hkr:diva-15616OAI: oai:DiVA.org:hkr-15616DiVA: diva2:948519
Educational program
Degree of Bachelor of Science in Business and Economics
Supervisors
Examiners
Available from: 2016-07-13 Created: 2016-07-12 Last updated: 2016-07-13Bibliographically approved

Open Access in DiVA

Emeus & Johansson - No trust, no us(2149 kB)271 downloads
File information
File name FULLTEXT01.pdfFile size 2149 kBChecksum SHA-512
24ff0480d6ee708e50f99b79cf00b9119bcafefaa3c6ba4945249fe9073485c890fa8689974a3984ba8d56e6bd16221b3037928d927e53f47e845e618e632d4a
Type fulltextMimetype application/pdf

By organisation
School of Health and Society
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 271 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 317 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf