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Framtidens robotar på Stockholmsbörsen: En studie om hur aktörer på finansmarknaden förhåller sig till den teknikutveckling som sker på finansmarknaden
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this work is to analyze investors as well as analysts' views on the development of technology in Automated Trading recommendations in the stock market. Theoretical framework: The study is based on The Efficient Market Hypothesis.

Method: The methodological framework of this thesis have included both a quantitative and qualitative approach. A deductive approach has been used.

Empirical framework: Data was obtained from 206 members of the Swedish share savers association (Aktiespararna) plus 4 semi-structured interviews with advisers and analysts.

Analysis: Data shows average investors do not trust, and are reluctant to take advice, from Robo-advisors but higher percentage of technically savvy traders rely on Robo-advisors. Most analysts perceive no threat to robo-advisor replacing their job. In fact they believed it could replace advisors job. Advisors believed the opposite.

Conclusion: 67 % of the investors surveyed believed that in five years Roboadvisors will completely replace human advisors despite the fact that 82 % still liked and trusted recommendations made by humans more. Financial operators see Robo-advisors as a tool rather than threat and plan to integrate it in their own business.

Place, publisher, year, edition, pages
2016. , 44 p.
Keyword [en]
Equity analyst, robo-advisory, retail investor, fintech
Keyword [sv]
Aktieanalytiker, robotrådgivning, småplacerare, fintech
National Category
Business Administration
URN: urn:nbn:se:sh:diva-30596OAI: diva2:948430
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2016-07-12 Created: 2016-07-11 Last updated: 2016-07-12Bibliographically approved

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