Change search
ReferencesLink to record
Permanent link

Direct link
Animations Effect on Reading Comprehension in Web-based User Interfaces
KTH, School of Computer Science and Communication (CSC).
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Animationers Påverkan på Användares Läsförståelse i Webbaserade Gränssnitt (Swedish)
Abstract [en]

When it comes to web-based user interfaces and web design, one of today’s trends is to use informative and storytelling animations. They can be used as tools for communication, simplifying the interaction, or guiding the user’s attention. However, those animations used in a web- based user interface can slow down the interaction and the user flow and become a distraction for the user. Three popular informative and storytelling animations that are used in web design are: background video, animated slideshows, and parallax scrolling. In order to understand what effect these informative animations have on the users’ reading comprehension on websites — four prototypes were created in Adobe Muse. A user study in form of an A/ B testing followed by a questionnaire were conducted, showing that the three different animations affected the reading comprehension negative. While they at the same time also brought an entertaining feeling to the user experience (UX). 

Place, publisher, year, edition, pages
Keyword [en]
User Study, A/B testing, Web Design, Animations, Animated Slideshows, Background Video, Parallax Scrolling, Attention, Reading Comprehension
National Category
Media and Communication Technology
URN: urn:nbn:se:kth:diva-189602OAI: diva2:947353
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Available from: 2016-07-25 Created: 2016-07-07 Last updated: 2016-07-25Bibliographically approved

Open Access in DiVA

fulltext(1168 kB)21 downloads
File information
File name FULLTEXT01.pdfFile size 1168 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Computer Science and Communication (CSC)
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 21 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 211 hits
ReferencesLink to record
Permanent link

Direct link