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A/B-testning som metod för designval: En beskrivning av arbetsprocessen för två A/B-tester med verktyget SiteGainer
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
A/B-testing as a method for design choices : A description of the work process of two A/B- tests using the software SiteGainer (English)
Abstract [en]

This report describes the work process behind two A/B tests that was developed, launched and analyzed. The tests were designed for the e-merchants Wegot and Cirkusfabriken. The work was carried out at the conversion optimization company Internetexperten. The report reviews the tools used for development, as well as the actual work that the development of the two tests entailed. After that the results of the tests will be described based on how the new design performed on the sections of the sites in the original version that they where compared against. 

Abstract [sv]

Den här rapporten redogör för arbetsprocessen kring två stycken A/B test som utvecklas, lanseras samt analyseras. Testerna är framtagna till e-handelsföretagen Wegot och Cirkusfabriken. Arbetet är utfört internt på konverteringsoptimeringsföretaget Internetexperten. Rapporten går igenom vilka hjälpmedel som använts för framtagandet, samt det faktiska arbetet som utvecklingen av de två testerna medförde. Efter detta beskrivs resultatet av hur testerna presterade mot de sektioner av webbplatserna i originalutförande som ställdes mot den nya designen. 

Place, publisher, year, edition, pages
2016. , 26 p.
Keyword [en]
A/B testing, UX, e-commerce, conversion optimization
Keyword [sv]
A/B-test, UX, e-handel, konverteringsoptimering
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-30560OAI: oai:DiVA.org:sh-30560DiVA: diva2:945660
Subject / course
Media Technology
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2016-07-04 Created: 2016-07-02 Last updated: 2016-07-04Bibliographically approved

Open Access in DiVA

fulltext(2910 kB)59 downloads
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a4fcbbcc4e0da3589ed4ec594624c089e249ce2fcc939d74a1f8ccc002bc44afb3736a0bea3f7a10d3bf759f945ab8fec91a6fbf473749f37dd4dd8d08232938
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf