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Användning av sociala medier på BVC: En studie av E-hälsa, föräldraskap och interaktiv kommunikation.
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
The use of Social Media by Child health center : A study of e-health, parenting and interactive communication. (English)
Abstract [en]

The rapid technological development of the media and the Internet has brought new ways to communicate and socialize. Social media is an undeniable force with its fast, simple and informal communication style and health care today is a relatively new concept to convey health information through social networks. This provides opportunities for various healthcare organizations to market themselves and pass out health information but also the responsibility of the challenges and risks related to information posted, the organization's reputation, privacy risks and personal integrity. The thesis intends to explore how the BVC perceive this form of forums regarding obstacles and opportunities and what they think about Facebook as a communication channel for communicating health information to parents. The aim was also to investigate how the BVC through social media can contribute their dedication and skills on Facebook and how BVC feel they can support parents through Facebook. Semi-structured interviews were conducted with four different health care activities and then transcribed. Based on theory and empirical sections were then made comparisons to find similarities and differences. The analysis was based on various themes in the interview guide. The results show that health care businesses do not see any disadvantages to a Facebook page about good review held and inappropriate posts will be deleted. Questions of a personal nature and the treatments are prohibited due to patient confidentiality. It´s important for healthcare businesses to market themselves. The Facebook page is used as information on which the BVC nurse demonstrates the commitment by informing and encouraging participation in parent groups and lectures on the BVC. It´s considered important to be on Facebook today where the majority of the audience are today.

Place, publisher, year, edition, pages
Keyword [sv]
Sociala medier, Facebook, BVC, eHälsa, föräldraskap, interaktiv kommunikation, information, marknadsföring
National Category
Information Studies
URN: urn:nbn:se:hb:diva-10249OAI: diva2:944243
Subject / course
Library and Information Science
Available from: 2016-08-02 Created: 2016-06-29 Last updated: 2016-08-02Bibliographically approved

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