Change search
ReferencesLink to record
Permanent link

Direct link
Should we outsource it, or should we mess it up ourselves?: Factors affecting the make-or-buy decision in the sports retail industry: The case of Adidas Sailing
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Combining concepts regarding the make-or-buy decision, such as Williamson’s (1981) ideas on transaction costs in conjunction with theories of supply chain management, the thesis outlines what factors should be of importance to firms when deciding to make or buy certain processes within the supply chain. Using Porter’s (1985) division of the supply chain into 5 sections we analyze the make-or-buy decisions of Catamaran Sports/Adidas sailing, finding that while many decisions taken match the theory-based predictions, a lot of processes are handled the way they are because of external constraints faced by the firm. In the case of Adidas their main reason for taking certain strategic decisions are to maintain their competitive advantage in the market, which they build on a benefit leadership strategy. This has resulted in them often choosing a production method that has a relatively high accounting cost, compared to what could have been achieved, in order to maintain flexibility, reduce lead times and provide a higher level of service.  

Place, publisher, year, edition, pages
2016. , 69 p.
Keyword [en]
supply chain management, make-or-buy decision, strategy, entrepreneurial firms, sports retail industry, strategy
National Category
URN: urn:nbn:se:kth:diva-189164OAI: diva2:943706
Subject / course
Economics of Innovation and Growth
Educational program
Degree of Master - Economics of Innovation and Growth
2016-06-14, 12:07 (English)
Available from: 2016-06-30 Created: 2016-06-28 Last updated: 2016-06-30Bibliographically approved

Open Access in DiVA

fulltext(19845 kB)44 downloads
File information
File name FULLTEXT01.pdfFile size 19845 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Ericksson, Hanna
By organisation
Entrepreneurship and innovation

Search outside of DiVA

GoogleGoogle Scholar
Total: 44 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 116 hits
ReferencesLink to record
Permanent link

Direct link