Change search
ReferencesLink to record
Permanent link

Direct link
Approaches to behaviour change in highly mobile tourists: Investigating influencers and attitudes to high mobility travel
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Tourism mitigation is a contentious issue that requires a multifaceted approach to effectively achieve. The need to reduce personal traveling expenditure in order to mitigate the greenhouse gas emissions caused by tourism has not suitably been infiltrated within the public consciousness. Furthermore, those travellers who have been exposed to the reality that greenhouse gas emissions from tourism has often disregard that information and continue with their behaviour regardless.  This thesis aimed to investigate the reasons why those who travel the most in society, the hypermobile, choses to travel as much as they do and how this demand for travel could be curbed. It focused on three forms of tourism mitigation; government regulations, increases to the price of air travel and social marketing. The study was conducted with 10 individuals who self-identify as being highly mobile (more than 3 international return trips per year). The results showed that those who no single method of tourism mitigation would be effective in the goal of limiting highly mobile behavioural tendencies. A mixture of all three methods would be required in reaching the goal of lowering the levels of distance air travel consumption. 

Place, publisher, year, edition, pages
2016. , 78 p.
Keyword [en]
Tourism mitigation, Hypermobility, Voluntary mitigation, Tourist behaviour
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-54317OAI: diva2:943676
Subject / course
Tourism Studies
Educational program
Tourism and Sustainability, 60 credits
Available from: 2016-07-01 Created: 2016-06-28 Last updated: 2016-07-01Bibliographically approved

Open Access in DiVA

fulltext(1048 kB)14 downloads
File information
File name FULLTEXT01.pdfFile size 1048 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Dirir, Khalid
By organisation
Department of Organisation and Entrepreneurship
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 14 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 22 hits
ReferencesLink to record
Permanent link

Direct link