Approaches to behaviour change in highly mobile tourists: Investigating influencers and attitudes to high mobility travel
Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Tourism mitigation is a contentious issue that requires a multifaceted approach to effectively achieve. The need to reduce personal traveling expenditure in order to mitigate the greenhouse gas emissions caused by tourism has not suitably been infiltrated within the public consciousness. Furthermore, those travellers who have been exposed to the reality that greenhouse gas emissions from tourism has often disregard that information and continue with their behaviour regardless. This thesis aimed to investigate the reasons why those who travel the most in society, the hypermobile, choses to travel as much as they do and how this demand for travel could be curbed. It focused on three forms of tourism mitigation; government regulations, increases to the price of air travel and social marketing. The study was conducted with 10 individuals who self-identify as being highly mobile (more than 3 international return trips per year). The results showed that those who no single method of tourism mitigation would be effective in the goal of limiting highly mobile behavioural tendencies. A mixture of all three methods would be required in reaching the goal of lowering the levels of distance air travel consumption.
Place, publisher, year, edition, pages
2016. , 78 p.
Tourism mitigation, Hypermobility, Voluntary mitigation, Tourist behaviour
IdentifiersURN: urn:nbn:se:lnu:diva-54317OAI: oai:DiVA.org:lnu-54317DiVA: diva2:943676
Subject / course
Tourism and Sustainability, 60 credits