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Implications and Benefits of Strategic Sponsorship Selection - A Case Study of the Mercedes-Benz Vertrieb PKW GmbH Berlin
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016. , 44 p.
Keyword [en]
sponsorship, target group, selection
National Category
Business Administration
URN: urn:nbn:se:kau:diva-43653OAI: diva2:943196
Available from: 2016-06-27 Created: 2016-06-27 Last updated: 2016-06-27Bibliographically approved

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