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Revisiting a destination: A tourist’s choice model: A case study of Sweden
Dalarna University, School of Technology and Business Studies, Economics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper documents the design and results of a study on tourists’ decision-making about

destinations in Sweden. For this purpose, secondary data, available from surveys were used to

identify which type of individual has the highest probability to revisit a destination and what

are influencing factors to do so. A binary logit model is applied. The results show that very

important influencing factors are the length of stay as well as the origin of the individual.

These results could be useful for a marketing organization as well as for policy, to develop

strategies to attract the most profitable tourism segment. Therefore, it can also be a great support

for sustainable tourism development, where the main focus does not has priority on increasing

number of tourists.

Place, publisher, year, edition, pages
Keyword [en]
Destination choice, revisit destination, decision-making, logit analysis
National Category
URN: urn:nbn:se:du-22429OAI: diva2:942975
Available from: 2016-06-27 Created: 2016-06-27

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