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Inre och yttre motivation: En kvalitativ studie av hedoniska och utilitaristiska drivkrafter genom gamification
Linnaeus University, Faculty of Technology, Department of Informatics.
Linnaeus University, Faculty of Technology, Department of Informatics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Inom de flesta system, företag och tjänster idag används motivationssystem som belönar brukaren med pengar, befordran, poäng, och beröm. Sådana system kallas utilitaristiska och spelar an på brukarens yttre motivation. I kontrast till yttre motivation har forskare arbetat fram teoretiska modeller för att belysa brukarens inre motivation; hedoniska motiverande system. Inre motiverande faktorer kretsar kring känslor som glädje och nyfikenhet och har under de senaste åren fått stor genomslagskraft inom informationsteknikens värld. Forskarvärlden är dock oense om huruvida utilitaristiska och hedoniska system bör kombineras och vilken effekt det kan få på motivationen. Vissa menar att Gamification kan fungera som en brygga mellan hedoniska och utilitaristiska system då begreppet innehåller båda typen av motiverande faktorer.

 

För att undersöka om och hur gamification kan kombinera hedoniska och utilitaristiska system har författarna till denna rapport utformat ett gränssnitt som sedan legat till grund för användartester. Användartesterna utfördes, som en del av den parallella fallstudien, på asylsökande ungdomar mellan 13-18 år. Utifrån resultatet av användartesterna kundes slutsatsen dras att man med hjälp av relevanta gamifieringsprinciper kan och bör kombinera hedoniska och utilitaristiska system för att skapa ökad motivation.

Abstract [en]

In most systems, businesses and services, utilitarian motivation systems, that rewards the user with money, promotion, points, and praise, are currently being used. Utilitarian systems harness the users’ extrinsic motivation. In contrast to extrinsic motivation, researchers have developed theoretical models to illuminate the users’ intrinsic motivation; hedonic motivational systems. Intrinsic motivating factors revolve around emotions such as joy and curiosity and has had a major impact on the information technology world in recent years. The scientific community, however, disagree on whether utilitarian and hedonic motivation systems should be combined and of the effect it could have on motivation. Some argue that Gamification can act as a bridge between the hedonic and utilitarian systems because it includes both types of incentive factors.

In order to examine whether and how gamification can combine hedonic and utilitarian systems, the authors of this report, designed a digital interface which formed the basis for usability tests. The usability tests were carried out as part of a parallel case study, on asylum seeking youths between the ages of 13-18. Based on the results of the usability tests the conclusion, that with the help of relevant gamification principles hedonic and utilitarian systems can and should be combined to create greater motivation, were drawn.

Place, publisher, year, edition, pages
2016. , 69 p.
Keyword [en]
Gamification, hedonic values, utilitarian values, motivation, usability.
Keyword [sv]
Gamification, hedoniska värden, utilitaristiska värden, motivation, användbarhet
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:lnu:diva-54254OAI: oai:DiVA.org:lnu-54254DiVA: diva2:942946
External cooperation
Christer Hellberg
Educational program
Interaction Designer, 180 credits
Supervisors
Examiners
Available from: 2016-06-28 Created: 2016-06-27 Last updated: 2016-06-28Bibliographically approved

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Holmquist Orlov, AndreasThornemo Larsson, David
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