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“Man ger ju inte pengar till någon för att vara snäll.”: En kvalitativ studie om företag ser effekter av sin sponsring till idrottsorganisationer
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sport has a unique ability to convey different values. With a set of values that convey joy and fellowship, democracy and participation, the right to be with, and fair play, it is no wonder that the sport now has a major impact on society. Sports organizations has become an attractive platform for companies to establish their marketing strategies. This is accomplished through sponsorship. Sponsorship as a marketing strategy has increased tremendously in the past two decades compared to traditional marketing. Being seen through sponsorships has become a part of many companies marketing strategy. Sponsorship can be applied when companies, for example, wants to strengthen their operations and reach out to their target customer. However, it has been difficult to measure if the companies that sponsor sees impact of their sponsorship. What makes businesses out of the invested capital to a sports organization?

Place, publisher, year, edition, pages
2016. , 57 p.
Keyword [en]
Sponsorship, Marketing, Impact of Sponsorship, Sport Sponsorship, Sport Organization.
Keyword [sv]
Sponsring, Idrottssponsring, Marknadsföring, Effekter av sponsring, Idrottsorganisationer.
National Category
Business Administration
URN: urn:nbn:se:sh:diva-30500OAI: diva2:942775
Subject / course
Business Studies
2016-05-30, Södertörns Högskola, Alfred Nobels Allé 7, Stockholm, 09:00 (Swedish)
Social and Behavioural Science, Law
Available from: 2016-06-27 Created: 2016-06-26 Last updated: 2016-06-27Bibliographically approved

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