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Unga och Brand Content på sociala medier: En studier om hur unga personer förhåller sig till Brand Content på sociala medier
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Youths and Brand Content on Social Media : A study about how young people relate to Brand Content on Social Media (English)
Abstract [sv]

Detta arbete inkluderar en undersökning av hur unga förhåller sig till brand content på Sociala medier. Resultaten av denna undersökning har bidragit till två slutprodukter som i sin tur levererats till två olika uppdragsgivare. Målgruppen är unga personer i åldrarna 15-24 bosatta i Sverige. Undersökningen har även inkluderat om målgruppen följer företag/varumärken på Sociala medier, anledningarna till varför de gör det, samt vad för slags innehåll som intresserar dem. Utifrån resultaten kan vi konstatera att ålder och/eller kön inte är avgörande för hur unga personer förhåller sig till, och konsumerar, brand content på sociala meder. Det beror snarare på personlighet och individuellt beteende. Av de data som har samlats in under arbetet har vi skapat två olika slutprodukter, en vardera till de olika uppdragsgivarna.

Abstract [en]

This project contains an analysis about how young people relate to brand content on Social media. The findings of the study have contributed to two end products that have been delivered to two different customers. The target group is between 15-24 years old and are residents in Sweden. The analysis has also included if the target group follow brands on Social media, reasons why they do, and what kind of content interests them. The report shows that age and/or gender does not correlate to how young people relate to, or consume, brand content on social media. The consumption of and relation to social media content is more dependent on aspects like the consumer’s personality and individual behaviour. From the data collected during the project we have created two different end products, one to each of the different clients.

Place, publisher, year, edition, pages
2016. , 54 p.
Keyword [en]
Brand Content, content, social media, brands, marketing, Social Proof, Chunking, Social Networking Sites, data visualization, WOM.
Keyword [sv]
Brand Content, innehåll, sociala medier, företag, varumärken, marknadsföring, Social Proof, Chun-king, Social Networking Sites, datavisualisering, WOM.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-30498OAI: oai:DiVA.org:sh-30498DiVA: diva2:942721
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Examiners
Available from: 2016-06-27 Created: 2016-06-26 Last updated: 2016-07-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
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  • de-DE
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  • nn-NB
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  • Other locale
More languages
Output format
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