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Swedish companies and Russia just changed their relationship status to "it is complicated": A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title:                                   Swedish companies and Russia just changed their

                                           relationship status to “It is complicated”

­- A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient                  

 

Authors:                             Hannes von Dahn & Viktor Jakobsson

 

Supervisor:                        Niklas Åkerman

 

Examiner:                           Susanne Sandberg

 

Course:                              Business Administration III - Degree Project with specialization in International Business (Bachelor)

 

Problem:                            The sanctions against Russia and the decline of the oil price have created a complex situation. As a result of this the Swedish export dropped with 50% in just one year. This calls for research concerning how Swedish companies, changes their commitments in order to remain resilient on the turbulent Russian market.

 

Purpose:                             This study intends to study how Swedish B2B companies change their commitments concerning tangible resources, intangible resources and operation mode, to remain resilient in the Russian market.

 

Research Question:            How do Swedish B2B companies change commitments to remain resilient in the turbulent Russian market?

 

Methodology:                    This is a qualitative study, which is following a deductive approach. The research is a multi-case study consisting of four case companies.

 

Conclusion:                        Swedish B2B companies change their commitments to remain resilient in the turbulent Russian market. The result of this study shows that intangible commitments are both increased and decreased. Tangible commitments meanwhile, are decreased or put on hold, while changes concerning operation modes required less uncertain futures before being conducted.

Place, publisher, year, edition, pages
2016. , 68 p.
Keyword [en]
Market Turbulence, Commitment, Resilience, Risk, Uncertainty, Knowledge, Intangible Resources, Tangible Resources, Operation Mode
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-54023OAI: oai:DiVA.org:lnu-54023DiVA: diva2:942661
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2016-06-29 Created: 2016-06-20 Last updated: 2016-06-29Bibliographically approved

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