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Networking within the public sector: How the effect of networking and competitive advantages facilitate growth
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of the study was to describe how networking can provide competitive advantage to facilitate growth when offering consultancy services toward the public sector. The majority of companies are looking to expand their business due to different reasons. With todays intense competiton on the market it is becoming increasingly important to outperform competitors in order to maintain the current customerbase aswell as it is to gain new businesses. Companies that work toward the public sector have special laws, directives and regulations that have to be taken into account when conducting business. Involvement with networks is based on different reasons, it can be due to gaining new customers, contacts and knowledge to name a few.


The authors have performed a qualitative case study with a focus on two companies. The empirical findings is based on information collected through interviews with these companies and through a quanitative self-completion questionnaire with a sample group of 16 repondents. By analysing the empirical information the authors have concluded that networking activities are important in order to prosper growth. However, there is a lack of networking strategies among the two companies of focus which constraint the firms to get the most out of the networks.

Place, publisher, year, edition, pages
2016. , 99 p.
Keyword [en]
Networking, Competitive advantage, Resources, Social capital, Growth, Consultancy services, Public sector, Public procurement
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-54211OAI: diva2:942518
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Available from: 2016-06-27 Created: 2016-06-24 Last updated: 2016-06-27Bibliographically approved

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