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Naturum Vålådalen i samarbete med lokala turistföretag?: Om erfarenheter från naturum Kullaberg, ekoturism och eventuell certifiering
Umeå University, Faculty of Science and Technology, Department of Ecology and Environmental Sciences.
2016 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Naturum Vålådalen in cooperation with locally based tourism companies Experiences from Kullaberg, ecotourism and a possible certification


Moa Ashbourne Larsson


This study aimed to examine how the visitor center naturum Kullaberg managed to implement a cooperation with the commercial guide company Kullabergsguiderna and to see if it was possible to apply that working model on the visitor center naturum Vålådalen and the surrounding ecotourism companies. Furthermore this report tried to define the concept of ecotourism and look closer on the certification system. The main method of this study was based on interviews with relevant parties. The result showed that theoretically it's possible to implement a cooperation between local ecotourism companies and naturum Vålådalen. To manage a cooperation between an authority and an external commercial company you will need to do a public procurement or make sure that there will be no competition or financial compensation. The study of ecotourism and certification showed that the definition has and still is being reinterpreted and that it is hard to maintain a credible certification. The results showed that in most cases, there is a difference between ecotourism and sustainability, this reports means that ecotourism should contain sustainability and also preservation and interpretation of the local community. This reports definition of ecotourism is: a sustainable activity that both support and anchor its operation in the local area, where both its nature and culture values are being preserved, managed and mediated. The three pillars of sustainability should be reoccurring in the business and something that every visitor should be able to take part of.

Place, publisher, year, edition, pages
2016. , 32 p.
Keyword [en]
naturum cooperation, naturum Vålådalen, naturum Kullaberg, ecotourism, certification
National Category
Natural Sciences
URN: urn:nbn:se:umu:diva-122909OAI: diva2:942424
Educational program
University Programme in Nature Guiding
Available from: 2016-10-19 Created: 2016-06-23 Last updated: 2016-10-19Bibliographically approved

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