Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Foreign Market Entry Srategies.: A Case study of IKEA entering Indian Market.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: Foreign Market Entry Strategies

A case study of IKEA entering Indian market

Purpose: The purpose of this study is to describe factors that need to be considered

when entering Indian market.

Research Questions:

(1) How does IKEA handles its market entry strategy in India?

(2) What are the barriers for IKEA in Indian market?

(3) Why is IKEA interested in Indian market?

Methodology: This thesis has a deductive approach and a qualitative research method.

The authors conducted a semi-structured interview with IKEA’s Managers and as well

gathered information from the company’s website, google scholar and Linnaeus

University library.

Conclusion: According to the study findings and the analysis results, it was identified

that IKEA takes into consideration different factors when entering the Indian market

and in order to overcome these barriers IKEA consider sourcing locally and also uses

franchising as a mode of entry to minimise any potential risk.

Place, publisher, year, edition, pages
2016. , 85 p.
Keyword [en]
Globalization, Emerging Markets, Foreign Market Entry Strategies, Market Entry Modes, Franchising.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-54181OAI: oai:DiVA.org:lnu-54181DiVA: diva2:942136
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Presentation
2016-06-02, Ljungby, Stationsgatan 2, Garvaren SE-341 60, Ljungby, Sweden, 12:39 (English)
Supervisors
Examiners
Projects
Marketing
Available from: 2016-06-23 Created: 2016-06-23 Last updated: 2016-06-23Bibliographically approved

Open Access in DiVA

fulltext(1458 kB)6067 downloads
File information
File name FULLTEXT01.pdfFile size 1458 kBChecksum SHA-512
aa5b6da103c53ea98947f87cb0eeb86c74e4d78e5a5437beb426b2f75143753222210920c592b4dd8f1e64e175f33e6e84757a34ff05c6db00acb4ba08f99ff7
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 6067 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3175 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf