Foreign Market Entry Srategies.: A Case study of IKEA entering Indian Market.
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Title: Foreign Market Entry Strategies
A case study of IKEA entering Indian market
Purpose: The purpose of this study is to describe factors that need to be considered
when entering Indian market.
(1) How does IKEA handles its market entry strategy in India?
(2) What are the barriers for IKEA in Indian market?
(3) Why is IKEA interested in Indian market?
Methodology: This thesis has a deductive approach and a qualitative research method.
The authors conducted a semi-structured interview with IKEA’s Managers and as well
gathered information from the company’s website, google scholar and Linnaeus
Conclusion: According to the study findings and the analysis results, it was identified
that IKEA takes into consideration different factors when entering the Indian market
and in order to overcome these barriers IKEA consider sourcing locally and also uses
franchising as a mode of entry to minimise any potential risk.
Place, publisher, year, edition, pages
2016. , 85 p.
Globalization, Emerging Markets, Foreign Market Entry Strategies, Market Entry Modes, Franchising.
IdentifiersURN: urn:nbn:se:lnu:diva-54181OAI: oai:DiVA.org:lnu-54181DiVA: diva2:942136
Subject / course
Business Administration - Marketing
International Sales and Marketing, 180 credits
2016-06-02, Ljungby, Stationsgatan 2, Garvaren SE-341 60, Ljungby, Sweden, 12:39 (English)
Caesar, Peter, Lecturer
Oghazi, Pejvak, Assistant Professor