Bo på Lantgård: Vilka är gästerna och hur kan föreningen attrahera nya medlemmar?
Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
In this report I have examine what tourists seek when they want a holiday on a farm, and how the Swedish organization Bo på Lantgård (Stay at Farm) can attract more members. The study was done by a survey that was e-mailed to all members of Bo på Lantgård and they had around two weeks to answer before the survey closed. I got a 57 % response. The result I got was that people who staying while on business trip and families with children were the largest two groups of guests on the farms and the marketing should be directed towards these. My second question, how Bo på Lantgård can get more members, was summarized by the current members in three big parts; the association has to be better at marketing, improve their website and have a cheaper membership.
Place, publisher, year, edition, pages
2016. , 27 p.
Agrotourism, farm tourism, staying on farms, nature-based tourism, rural tourism.
IdentifiersURN: urn:nbn:se:umu:diva-122843OAI: oai:DiVA.org:umu-122843DiVA: diva2:941794
University Programme in Nature Guiding
2016-06-07, Lapplands Lärcentra, Bergmästare gatan 8, Kiruna, 10:30 (Swedish)
Carlsson-Graner, Ulla, Universitetslektor
Ivarsson, Hans, Universitetslektorsr