Change search
ReferencesLink to record
Permanent link

Direct link
An exploration of the correlational relationship between nature-based tourists' environmental knowledge and environmental attitude.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

With the rapid development of nature-based tourism, the sustainable development of natuer-based sites are rasing the awareness of the researchers and destination planners. Although natuer-based tourists are closely assciated with the environmnetal concervation of nature-based sites, little research is conducted to investigate their demographical charactersitics, environmental knowledge and environmental attitude. The long term development of nature-based sites require nature-basd tourists to show concern for the natural environmnetal and hold pro-environmnetal attitude. The possible relationship between nature-based tourists’ environmnetal knowledge and environmental attitude is still under discussed. The cosiderations for the sustainable development of nature-based sites is the main motivation of this thesis. In order to provide new insights for the tourism studies, this research will explore the demographical charateristics, environmnetal knowldege and environmental attitude of nature-based tourists at Oland where is regarded as a natuer-based site in Sweden. In addition, the correlational relationship between natuer-based tourists’ environmnetal knowldege and evironmenttal attitude is also explored in this study.


This thesis has conducted a quantitative method by means of on-site questionnaire to collect empirical data from nature-based tourists. The empirical results indicated that most of natuer-based tourists were well-educated youg and middle-age adults who had high level of environmental knowledge and environmnetal attitude. Nature-based tourists’ demographic charactersistics played a minor role in influencing their environmental knowledge and environmnetal attitude. Only nature-based tourists’ age and past nature-based experience were found to be closely related to their environnmnetal knnowledge and environmental attiutde respectively. In addition, the result indicated that there was a correlational relationship between nature-based tourists’ environmental knowledge and environmental attitude. Moreover, nature-based tourists’ environmental knowledge was found positively related to their environmental attitude. It is hoped that this research will offer useful information for the destination planners who intend to consider nature-based tourists’ environmental knowledge and environmental attitude in the paradigm of sustainable nature-based tourism.

Place, publisher, year, edition, pages
2016. , 48 p.
Keyword [en]
Nature-based tourist, environmental knowledge, environmental attitude, demographical characteristics, sustainable nature- based tourism .
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-54131OAI: diva2:941486
Subject / course
Tourism Studies
Educational program
Tourism and Sustainability, 60 credits
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22Bibliographically approved

Open Access in DiVA

fulltext(1424 kB)11 downloads
File information
File name FULLTEXT01.pdfFile size 1424 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Lin, Lujing
By organisation
Department of Organisation and Entrepreneurship
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 11 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 16 hits
ReferencesLink to record
Permanent link

Direct link