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IBM Svenska ABs digitala närvaro: En kartläggning, nordisk omvärldsbevakning och skiss på digitalt ekosystem
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This bachelor thesis is based on a internship on IBM Sweden within Södertörn University’s bachelor program ’IT, Media and Design’ during the spring semester of 2016, majoring Media technology. The thesis is based on a practical work, which treats the company’s digital presence where I, as a student, stepped in and helped the marketing and communication department. I’ve done a survey of their Swedish digital channels, and business intelligence where I’ve collected details about the Nordic IBM companies digital channel structure and linking between accounts. Maintenance of the Swedish IBMs social media accounts have also been included such as development of an suggestion of an digital ecosystem for future work with the company's digital presence. The information in this thesis is classified as open.

Place, publisher, year, edition, pages
2016. , 37 p.
Keyword [en]
Social media, social network, digital presence, digital channels, digital ecosystem
Keyword [sv]
Sociala medier, sociala nätverk, digital närvaro, digitala kanaler, digitalt ekosystem
National Category
Media Engineering
URN: urn:nbn:se:sh:diva-30457OAI: diva2:941393
Subject / course
Media Technology
Available from: 2016-06-22 Created: 2016-06-22 Last updated: 2016-06-22Bibliographically approved

Open Access in DiVA

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