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Addera värde inom mäklarbranschen: En studie om mäklares arbete med homestyling
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Add value within the trade of brokers : A study about the brokers work with homestyling in their broker service (English)
Abstract [en]

Course/Level: 2FE23E, Bachelor DegreeAuthors: Linda Dürholt & Josefine MöllerSupervisor: Dan HalvarssonExaminer: Bertil HulténTitle: Add value within the trade of brokers – A studie about the brokers work with homestyling in their broker serviceKeywords: add value, services, experiences, brokers, homestylingBackground: The broker profession is included in the servicesector where the broker acts as a middleman between buyer and seller and their task is to add value to a real estate deal. If the broker lacks knowledge within a surtain field, he or she should refer to another person with this competence. Services that lays beyond the brokers ordinary work and competence, are often requested and therefore brokers use supplementary services. Homestyling is one of these supplementary services that is implemented since it can generate increased value.Research question: How does homestyling add value to the brokers service?Purpose: The purpose with this studie is to describe and analyse brokers work with homestyling in their service.Method: The qualitative studie was executed by single interviews with four different broker companies. The interviews were of a semi-structured form.Conclusion: Brokers have identified a way of creating value to their service by offering designed packages where the core service is combined with a number of supplementary services, where homestyling is one of them. How present the phenomenon has been over time within the different broker companies differ but all of them are today working with homestyling in a high extent.

Abstract [sv]

Kurs/nivå: 2FE23E, KandidatuppsatsFörfattare: Linda Dürholt & Josefine MöllerHandledare: Dan HalvarssonExaminator: Bertil HulténTitel: Addera värde inom mäklarbranschen - En studie om mäklares arbete med homestyling i sin mäklartjänstNyckelord: värdeaddering, tjänster, upplevelser, mäklarbranschen, homestylingBakgrund: Mäklaryrket ingår i tjänstesektorn där mäklaren i fråga agerar mellanhand mellan köpare och säljare och har till uppgift att addera värde vid en bostadsaffär. Saknar fastighetsmäklaren kunskap inom ett visst område, bör denna hänvisa till någon som erhåller kompetensen. Ofta efterfrågas tjänster som ligger utanför mäklaruppdraget och mäklarens kompetens och därför använder mäklare tilläggstjänster som komplement. Homestyling är en tilläggstjänst som implementeras eftersom det kan generera ökat värde.Frågeställning: Hur adderar homestyling värde till mäklarens tjänst?Syfte: Syftet med denna studie är att beskriva och analysera mäklares arbete med homestyling i sin mäklartjänst.Metod: Den kvalitativa studien utfördes genom enskilda intervjuer med fyra olika mäklarföretag. Intervjuerna var av semi-strukturerad form.Slutsats: Mäklare har identifierat ett sätt att skapa värde till sin mäklartjänst genom att erbjuda utformade paket där kärntjänsten kombinerats med ett antal tilläggstjänster, varav homestyling är en. Hur aktuellt fenomenet varit i de olika mäklarbyråerna över tid skiljer sig åt men idag arbetar alla med homestyling i hög grad.

Place, publisher, year, edition, pages
2016. , 72 p.
Keyword [en]
add value, services, experiences, brokers, homestyling
Keyword [sv]
värdeaddering, tjänster, upplevelser, mäklarbranschen, homestyling
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-54072OAI: oai:DiVA.org:lnu-54072DiVA: diva2:940633
Subject / course
Business Administration - Marketing
Educational program
Interior Decoration and Visual Merchandising, 180 credits
Presentation
2016-05-31, K1076, Växjö, 10:00 (Swedish)
Supervisors
Examiners
Available from: 2016-06-22 Created: 2016-06-21 Last updated: 2016-06-22Bibliographically approved

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