Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Crowdfunding for more than money?: A study on crowdfunding from a marketing viewpoint
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. Primary data was collected with qualitative techniques. Semi-structured interviews was used when interviewing the participants in order to withdraw data.Findings: The empirical data showed that crowdfunding can be used for marketing and creating a buzz or awareness. These findings lead us to create a proposed model for how crowdfunding most effectively can be used as marketing.

Place, publisher, year, edition, pages
2016. , p. 43
Keywords [en]
Crowdfunding, Relationship Marketing, Tribal Marketing, Creators, Backers, Platforms
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-32117OAI: oai:DiVA.org:mdh-32117DiVA, id: diva2:940349
Subject / course
Business Administration
Presentation
2016-05-27, 20:23 (English)
Supervisors
Examiners
Available from: 2017-03-20 Created: 2016-06-20 Last updated: 2017-03-20Bibliographically approved

Open Access in DiVA

Crowdfunding for more than money?(314 kB)179 downloads
File information
File name FULLTEXT01.pdfFile size 314 kBChecksum SHA-512
0ea5265b3bce93048c2ed19ad98581dd065ef08f7b09d40bf25f2ac8037132da83e114b3a65521630028b90c5ca74cc70ba91e0902476d0420255fe2e254d397
Type fulltextMimetype application/pdf

By organisation
School of Business, Society and Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 179 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 424 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf