Change search
ReferencesLink to record
Permanent link

Direct link
Gender and Language: A matched-guise study exploring linguistic stereotyping using voice morphing
Umeå University, Faculty of Arts, Department of language studies.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The matched-guise test, which was originally developed by Lambert et al. (1960), has been useful in determining covert attitudes towards accents, dialects, or languages. In this paper, the author presents a fresh take on matched-guise tests in sociolinguistics utilizing modern technology to digitally manipulate a female voice into a male voice. This makes it possible to create recordings in which the tone, intonation, stress, and personality traits are the same, yet the apparent guise is different, thus allowing us to ascertain attitudes towards the sexes as well. Using this method on 169  respondents of mixed sex, the author has shown that there are statistical differences between how the male and female guises are interpreted. When all collaborative and competitive aspects are combined, the female guise is considered more collaborative, while the male is considered more competitive. Contradictory to old stereotypes it would also seem as though men are considered less knowledgeable than women. Less sexist people also rate the male and the female guise more unevenly than more sexist people do. A less sexist person favours the female guise on collaborative variables, while a more sexist person favours neither guise.

Place, publisher, year, edition, pages
2016. , 60 p.
Keyword [en]
sexism, stereotyping, matched-guise, voice morphing, sociolinguistics, collaborative speech, competitive speech
National Category
Specific Languages General Language Studies and Linguistics
URN: urn:nbn:se:umu:diva-122483OAI: diva2:939227
Available from: 2016-06-22 Created: 2016-06-18 Last updated: 2016-06-22Bibliographically approved

Open Access in DiVA

fulltext(1342 kB)43 downloads
File information
File name FULLTEXT01.pdfFile size 1342 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Östling, Mattias
By organisation
Department of language studies
Specific LanguagesGeneral Language Studies and Linguistics

Search outside of DiVA

GoogleGoogle Scholar
Total: 43 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 230 hits
ReferencesLink to record
Permanent link

Direct link