Consumer’s acceptance of new technology: A netnographic study on self-driving automobiles
Independent thesis Advanced level (degree of Master (Two Years)), 300 HE creditsStudent thesis
A problem of non-acceptance of new information technologies becomes a predominant obstacle that results in companies’ losses and represents an arena of avid debate for researchers. Hereof this netnographic study explores changes in the individual beliefs that contribute to new information system acceptance such as autopilot in the light of the Technology Acceptance model (TAM). The research takes place within three automobile communities related to Tesla Motors and uses content analysis for its collected data. Based on the findings new influencers on individual beliefs emerge hence the research proposes to incorporate these determinants into the adopted TAM model. This study has theoretical, practical and methodological contributions.
Place, publisher, year, edition, pages
2016. , 63 p.
Consumer behavior, netnography, technology acceptance model, electric vehicles, ICT
IdentifiersURN: urn:nbn:se:uu:diva-296635OAI: oai:DiVA.org:uu-296635DiVA: diva2:939140
Subject / course
Master Programme in Business and Management