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Nogle medier vil overlevead blockerne
Nordic Council of Ministers, NORDICOM.
2016 (Norwegian)In: Nordicom Information, ISSN 0349-5949, Vol. 38, no 1, 56-59 p.Article in journal (Other academic) Published
Abstract [no]

Det er en alvorlig trussel mod nordiske netmedier, at op mod hver fjerde bruger filtrererannoncerne væk og dermed underminerer mediernes økonomi. Allerede nu eksperimenterermange medier med forskellige initiativer for at få brugerne til at betale ellerse annoncerne. For at kompensere for de tabte annonceindtægter, vil mange medierintroducere native annoncering. Og takket være ad blockerne vokser en ny annoncefripublicisme frem, hvor brugerne, og deres ønsker og behov, kommer i centrum, somaldrig tidligere. De medier, der ikke formår at omstille sig til de nye forhold, får sværtved at overleve.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2016. Vol. 38, no 1, 56-59 p.
Keyword [no]
Nordiske netmedier, mediernes økonomi
National Category
Social Sciences
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-4452OAI: oai:DiVA.org:norden-4452DiVA: diva2:938753
Available from: 2016-06-17 Created: 2016-06-17 Last updated: 2017-11-28

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  • apa
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