Change search
ReferencesLink to record
Permanent link

Direct link
Conveying value in new corporate ventures: The case of Telia Company CDN unit
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation. KTH.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Entrepreneurship and innovation. KTH.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

The transition of businesses to the digital marketplace has presented many opportunities and challenges for e-commerce and ICT services providers. This research was carried out during the ongoing diffusion of a technological innovation, at Telia Company's Content Delivery Network (CDN) unit, in a bid to understand the technology adoption process. The researchers' approachwas to get insights from different stakeholders in the Swedish e-commerce industry and to compare the qualitative research findings with theoretical secondary data and definitions. Six interviews were performed, constituting the empirical data. After the analysis and discussion of the results and frameworks, the researchers propose a merged theoretical framework thatcould be used for designing compelling value propositions, and as such improve the conveying of the value of an offering. The thesis concludes with recommendations to further validate the proposed framework through further research.

Place, publisher, year, edition, pages
2016. , 77 p.
Series
, TRITA-series, 112
Keyword [en]
Value Proposition, Technology Adoption, B2B, Web Performance, E-commerce
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-188692OAI: oai:DiVA.org:kth-188692DiVA: diva2:938712
Subject / course
Entrepreneurship and Innovation Management
Educational program
Master of Science - Entrepreneurship and Innovation Management
Supervisors
Examiners
Available from: 2016-08-23 Created: 2016-06-17 Last updated: 2016-08-23Bibliographically approved

Open Access in DiVA

fulltext(1808 kB)3 downloads
File information
File name FULLTEXT01.pdfFile size 1808 kBChecksum SHA-512
86a43faac6ea9b65559fc66b93c3fe47b8bfbca9bd9f541acb35241995d25ad9ba7bdbed36bc9d2315ba3f10acc770bed9fb2378e7d9fc52e0d0c7fc04f07a22
Type fulltextMimetype application/pdf

By organisation
Entrepreneurship and innovation
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 3 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 15 hits
ReferencesLink to record
Permanent link

Direct link