Change search
ReferencesLink to record
Permanent link

Direct link
"Relationships are the key to avoid suprises.": A qualitative study of how a Swedish B2B SME perceive risk when internationalizing to South Africa.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to describe and analyze how Swedish B2B SMEs perceive and manage risk when internationalizing to South Africa. The author intends to contribute with empirical contributions regarding risk perception and management in this matter in order to ease the establishment for other companies wanting to expand to South Africa. The literature review has been conducted regarding relevant theory such as different internationalization theories, entry mode strategies and risk theories to gain a deeper understanding of former researches within this field.


The research has been conducted as a qualitative embedded case study of a Swedish B2B SME regarding their risk perception and internationalization in South Africa with different units of analysis within this case. Further, the study has followed an abductive research approach.


The analysis can be understood as a discussion between the theoretical and the empirical findings with similarities and differences. Further the results of our study are presented by answering the three research questions in the conclusion chapter. Moreover, in this chapter are theoretical and practical recommendations as well as recommendation for future researches and a short reflection.

Place, publisher, year, edition, pages
2016. , 57 p.
Keyword [en]
Risk perception, risk management, SME, B2B, emerging market, internationalization, network theory
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-53680OAI: diva2:938498
External cooperation
Läckeby Products AB
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Available from: 2016-06-17 Created: 2016-06-16 Last updated: 2016-06-17Bibliographically approved

Open Access in DiVA

fulltext(868 kB)55 downloads
File information
File name FULLTEXT01.pdfFile size 868 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Meier, Tobias
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 55 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 73 hits
ReferencesLink to record
Permanent link

Direct link