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Medier och skönhetsideal: En studie om skönhetsidealens påverkan på mörkhyade kvinnor i Sverige
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
2016 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Developments in recent decades has led to a change in the way that people in any country tended to look very similar to each other, since people now have an ability to move further from the place they were born. There has also been a development in the way information is transmitted between people, thanks to inventions such as photography, moving images and a high techonologic system of transmission of these images. This has created a “media society” in which media has a very large role in peoples lives. Even though the appearance-norms in many countries are getting looser, there is still indications of a so called whiteness-norm being upheld in many western societies. People with “non-white” appearences are still being perceived as “outsiders” in many ways. In this essay we will examine the role that media plays in upholdning this type of norms. We will do so by interviewing those who are affected, dark-skinned people that grew up in Sweden.

Key-words: Beaty ideals, Media, Whiteness Standard, Dark-skinned in Sweden, Intersectionality

Abstract [sv]

Samhällsutvecklingen under senare århundraden har lett till både att det tidigare så homogena “normala utseendet” hos människor som lever i olika delar av världen har ruckats upp genom människors möjligheter att flytta längre sträckor. Vi har även sett en utveckling inom överföringen av information människor emellan där fotografi, rörliga bilder och högteknologiska system för överförandet av dessa bilder mellan olika sändare och mottagare har skapat ett s.k. mediesamhälle där mediernas roll i våra liv är mycket stor. Trots denna utveckling kan det fortfarande upprätthållas samhällsnormer som gör att människor med vissa utseenden görs till “främlingar” i sina egna hemländer baserat på just deras utseende. Vi vill i denna uppsats undersöka mediernas roll i att upprätthålla en s.k. vithetsnorm. Detta har undersökts genom kvalitativa intervjuer med de som själva har upplevt effekterna av detta, nämligen mörkhyade människor som växt upp i Sverige.

Nyckelord: Skönhetsideal, Vithetsnorm, Media, Mörkhyade i Sverige, Intersektionalitet

Place, publisher, year, edition, pages
2016. , 32 p.
Keyword [en]
Beauty ideals, Media, Whiteness Standard, Dark-skinned in Sweden, Intersectionality
Keyword [sv]
Skönhetsideal, vithetsnorm, media, mörkhyade i Sverige, intersektionalitet
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-21707OAI: oai:DiVA.org:hig-21707DiVA: diva2:938496
Subject / course
Media and communication studies
Educational program
Media and communication
Presentation
2016-06-09, Gävle, 13:25 (Swedish)
Supervisors
Examiners
Available from: 2016-06-17 Created: 2016-06-16 Last updated: 2016-06-17Bibliographically approved

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Type fulltextMimetype application/pdf

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