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Does CSR matter?: A Quantitative Dissertation on CSR Dimensions Impact on Brand Associations
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

To be socially responsible is a hot topic around the world and it is often discussed how companies shall pull their weight. However, can companies also gain positive brand associations from working with different corporate social responsibility (CSR) dimensions?

This study provides insight to what impact economic-, social- and environmental CSR have on brand associations within the clothing industry. The research is based on previous findings of CSR on customer based brand equity, and conducted using a quantitative research approach. Further, this research also contributes with theoretical and managerial implications of how to manage the different CSR dimensions.

The results of this study show that social CSR has a statistical significance in terms of its impact on brand associations, as economic- and environmental CSR showed to be insignificant. 

Place, publisher, year, edition, pages
2016. , 64 p.
Keyword [en]
Corporate social responsibility, CSR, Brand associations, Branding, Clothing industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-53621OAI: oai:DiVA.org:lnu-53621DiVA: diva2:938012
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2016-06-17 Created: 2016-06-16 Last updated: 2016-06-17Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf