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Search Engine Optimization and the Long Tail of Web Search
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of Linguistics and Philology.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In the subject of search engine optimization, many methods exist and many aspects are important to keep in mind. This thesis studies the relation between keywords and website ranking in Google Search, and how one can create the biggest positive impact. Keywords with smaller search volume are called "long tail" keywords, and they bear the potential to expand visibility of the website to a larger crowd by increasing the rank of the website for the large fraction of keywords that might not be as common on their own, but together make up for a large amount of the total web searches. This thesis will analyze where on the web page these keywords should be placed, and a case study will be performed in which the goal is to increase the rank of a website with knowledge from previous tests in mind.

Place, publisher, year, edition, pages
2016. , 28 p.
Keyword [en]
Search Engine Optimization, SEO, Language Technology, Computational Linguistics, Keywords, Long Tail, Google, Ranking
Keyword [sv]
Sökmotoroptimering, SEO, Språkteknologi, Datalingvistik, Nyckelord, Lång svans, Google
National Category
Language Technology (Computational Linguistics)
URN: urn:nbn:se:uu:diva-296388OAI: diva2:937802
External cooperation
Subject / course
Language Technology
Educational program
Bachelor Programme in Language Technology
Available from: 2016-06-27 Created: 2016-06-16 Last updated: 2016-06-27Bibliographically approved

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Department of Linguistics and Philology
Language Technology (Computational Linguistics)

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