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The Business of Micro Transactions: What is the players' motivation for purchasing virtual items?
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
Jönköping University, Jönköping International Business School, JIBS, Business Administration.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2016.
Keyword [en]
Generation Y, video game, avatar, micro transaction, virtual item, theory of consumption values
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hj:diva-30578ISRN: JU-IHH-FÖA-2-20160204OAI: oai:DiVA.org:hj-30578DiVA: diva2:937793
Subject / course
IHH, Business Administration
Presentation
2016-05-31, Gjuterigatan 5, 553 18 Jönköping, Jönköping, 16:30 (English)
Supervisors
Examiners
Available from: 2016-06-16 Created: 2016-06-16 Last updated: 2016-06-16Bibliographically approved

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fulltext(1507 kB)352 downloads
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File name FULLTEXT01.pdfFile size 1507 kBChecksum SHA-512
be6585243bbf795ce33c360d62c51cf13d13e9683e3115967bcd7c8b06a22298ebd717f8ea72f6b94021f07ac94270a1c4db065ed242b28d99204c801473d7f6
Type fulltextMimetype application/pdf

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CiteExportLink to record
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